I developed this identity for the Christmas photo session campaign of @paulanunes.fotografia. Here's what was done:

First, we selected some key words: 'family', 'Christmas', 'simplicity'. With these in mind, I created a short and straightforward title for easy and quick understanding. Then, I explored handwritten fonts to convey a 'handmade' and 'made with love' feel. I made some adjustments to make it 'lighter and softer' and added complementary Christmas details. With the brand ready, I based the color palette on the selected moodboard: 'American Christmas' and chose subtle colors that matched the campaign theme.

For the promotion: before launching the brand, we teased with a snippet to generate speculation and engagement on social media. Seven days later, we launched the brand along with the pricing, scheduling dates, and the color palette (to guide clients on the set combinations) in a very personalized way. For some clients, we delivered a small gift (to generate even more engagement) made by @postalconvites, which was delicate and cute, with a Christmas vibe. Finally, we selected some photos and created presentations.

Oh, and to present it here on my feed, I made this vignette with the brand's style, as if the brand already had these movements even before animating it.

That's it. Happy holidays to everyone who read this far 😅🎄