Few people know about the number of phases I've been through, illusion after illusion. I used to create things that didn't make much sense, but I kept persisting and persisting until I hit a wall and discovered what I already knew.

In this video, there are four logos I've created for use by 'my company'. I developed and used the 1st and 3rd logos. I never announced the 2nd one (just like many others I didn't include in the video) — why? I don't know. But the last one I developed wholeheartedly to stay! This brand brings simplicity and elegance.

To me, it's not just a pretty logo; it symbolizes a milestone in my evolution.